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Abstract background representing business systems, automation, and growth strategy at Stratton Forge.

We build growth form the inside out 

About Stratton Forge 

Born from years of hands on sales, leadership, and system building experience, Stratton Forge helps small businesses build real strategy - Not just marketing noise.

vAbstract background representing business systems, automation, and growth strategy at Stratton Forge.

Why Stratton Forge Exists

Most service businesses hit the same ceiling: they grow to a point where manual effort can't keep up, but they lack the infrastructure to scale systematically.

They hire agencies that run campaigns but don't build systems. They chase tactics that deliver short-term wins but create long-term dependencies. They plateau—not because they lack ambition, but because they lack architecture.

Stratton Forge was built to solve that problem.

We don't run marketing campaigns. We engineer growth infrastructure—the kind that generates predictable revenue, scales without chaos, and compounds over time. We believe service businesses deserve ownership of their growth systems, not perpetual dependence on external vendors.

Our clients aren't looking for creative agencies. They're looking for strategic partners who build, implement, and transfer complete ownership of systematic growth engines.

How We Operate

Partnership Over Dependency

Data Over Assumptions

Systems Over Tactics

We build systems with transparency and shared control. Whether you manage them internally or keep us on retainer, you’ll always have full access, clear documentation, and autonomy over your own growth engine.

We don't chase marketing trends or run one-off campaigns. We engineer infrastructure that compounds over time—acquisition systems, conversion architecture, retention frameworks.

Every recommendation is backed by forensic analysis and proven methodology. We eliminate guesswork with strategic audits, performance diagnostics, and measurable outcomes.

Strategy That Builds Systems. Systems That Drive Growth.

Diagnose                  Design                  Implement                  Optimize

We uncover the real problems blocking growth instead of chasing symptoms.

We turn insight into a focused roadmap that aligns with your goals.

We build and launch the systems that turn strategy into action.

We track, refine, and scale what works so growth becomes predictable.

The Human Behind The Forge 

I grew up in Wisconsin after being born in Oklahoma—places where hard work wasn't aspirational, it was expected. You showed up. You delivered. You didn't make excuses.

I spent my childhood competing in hockey and football, learning what it meant to perform under pressure, trust your team, and push through when you're tired. Music taught me something different: how to create something from nothing and connect with people through that creation.

When I entered sales, I started at the bottom. Retail phone sales. Door-to-door service pitches. Business-to-business deals where rejection was the norm and consistency was the only advantage. I learned to listen—really listen—to what people needed, not what I wanted to sell. I learned to solve problems fast and build trust faster.

Eventually, I moved into leadership. I built sales teams from scratch, trained reps who went on to become top performers, and saw firsthand what separated businesses that scaled from businesses that plateaued.

The pattern was always the same:

The businesses that failed weren't lazy. They weren't untalented. They were operating without clarity, without systems, and without strategy. They were grinding without leverage. Working harder instead of working systematically.

That realization became Stratton Forge.

I don't run marketing campaigns. I don't chase trends. I engineer growth infrastructure. The kind that generates predictable revenue, scales without chaos, and compounds over time.

This work isn't creative. It's systematic. And it works.

Zane Johnston, founder of Stratton Forge, Tulsa-based business growth consultant.

What You Can Expect From Us

We don't overpromise. We don't chase trends. We don't build dependencies.

We show up with proven methodologies, systematic execution, and complete transparency. When we say we'll deliver something, we deliver it—on time, on scope, and with full documentation.

Your success isn't a testimonial opportunity for us. It's the entire point.

Let's Build Your Growth Engine

The businesses that win are the ones that move with intention. If you're ready to build strategy, systems, and growth that last, it all begins with one step: the Growth Audit.

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