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Clarity → Systems → Growth
TIER 2 AUDIT · MOST POPULAR
Stop Losing 40-60% of Your Qualified Prospects
Most service businesses waste 40-60% of their marketing budget on underperforming channels. Our Acquisition Audit shows you exactly where to double down and where to cut.
Identify exactly where prospects drop out
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Discover hidden friction points killing deals
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Get a prioritized roadmap to improve close rates
What We Analyze in Your Conversion Systems
We map your entire sales journey and identify every leak, friction point, and opportunity.
Funnel Mapping
We map every touchpoint from first contact to closed deal. You'll see your entire sales journey visualized with conversion rates at each stage.
Leak Detection
We identify where prospects are dropping out and why. Most businesses have 2-3 major leak points they're completely blind to.
Friction Analysis
We assess every element that creates hesitation: unclear messaging, process complexity, pricing presentation, proposal structure, follow-up timing.
Sales Process Audit
We evaluate your qualification framework, discovery process, proposal system, and close mechanics. What's working gets documented. What's broken gets fixed.
Your Conversion Audit Deliverables
COMPREHENSIVE CONVERSION REPORT
50-60 page custom analysis of your sales funnel, conversion mechanics, and opportunity gaps.
VISUAL FUNNEL MAP
Your complete sales journey visualized with conversion rates, drop-off points, and leak locations clearly marked.
FRICTION POINT ASSESSMENT
We identify every element creating hesitation or confusion in your sales process—from messaging to proposal to follow-up.
CONVERSION RATE BENCHMARKING
Your conversion rates by stage compared to industry standards. You'll know if you're underperforming and by how much.
5-7 PRIORITIZED RECOMMENDATIONS
Specific improvements ranked by impact. You'll know what to fix first, second, and third to maximize ROI.
90-MINUTE STRATEGY SESSION
We walk through findings, answer questions, and discuss implementation priorities. This is included with Tier 2.
How the Conversion Audit Works
Discovery & Data Collection
Funnel Analysis
Recommendations & ROI Modeling
Delivery & Strategy Session
You provide access to CRM, sales data, proposal templates, and we interview your sales team
We map your complete sales journey, calculate conversion rates by stage, and identify leak points
We prioritize improvements by impact and create your conversion optimization roadmap
You receive your report plus a 90-minute presentation where we walk through findings and implementation priorities
Stop Losing Deals to Fixable Funnel Leaks
$ 1,500
One-time investment · 7-10 day delivery · Includes 90-min strategy session
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Comprehensive conversion report (50-60 pages)
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Visual funnel map with leak identification
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Friction point assessment
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Conversion rate benchmarking
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5-7 prioritized recommendations
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Implementation roadmap
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90-minute strategy session
Delivered in 7-10 days · Most Popular Audit · 100% satisfaction guarantee
Conversion Audit FAQs
Q: What if my sales process isn't documented? A: That's common—and often part of the problem. We'll help document what's currently happening (even if it's informal) and identify where systematization would improve results.
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Q: Do you need to sit in on sales calls? A: Not necessarily. We can analyze recorded calls if you have them, or we can interview your team to understand the process. Live observation is optional but helpful.
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Q: What if my conversion rates are already pretty good? A: Even high-performing funnels have optimization opportunities. We often find 10-20% improvement potential even in well-run sales processes.
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Q: Will you tell me to change my pricing? A: Only if pricing structure is creating friction. Most conversion issues aren't price-related—they're process, positioning, or friction-related.
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Q: Can I combine this with the Acquisition Audit? A: Yes. That's essentially our Complete Growth Audit ($3,500), which covers acquisition, conversion, AND retention.
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Q: What if I need help implementing the changes? A: We offer done-for-you implementation services separately. After the audit, you'll know exactly what needs to be built, and you can decide if you want our help executing.